Let’s Talk About My Underwear

Do you ever think we live in a world where we dwell on the importance of things that aren’t really important? I’m about to Blog about two competing underwear brands, and I’ve Blogged about pillows and headphones, and I get obsessed with these things.  I can’t help but think of my father, father-in-law, their fathers, and their fathers before them. Somehow the “greatest generation” and generations previous to them without fancy generational names managed to raise families, hold jobs, and build the world and they didn’t have space-age memory foam mattresses to sleep on, their pillows had feathers and they slept on them for decades at a time, and their underwear was white and tight. That’s all there was. If you came across a time machine and zapped yourself back to 1972, I’m pretty sure you would only find white underwear.

Why underwear? Mainly to protect our good clothes from the worst part of our body. That’s all underwear is and was ever invented for. It’s a liner that goes under our clothes that protects our “outer” garments.

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Then models in the 80s looked hunky in underwear, someone thought boxers was a good idea, Victoria shared her secret with the world, and now we’re obsessed.

Well, I’m obsessed, anyway.

This Blog is going to compare my Costco-bought cotton Hanes, my Tommy John‘s that someone bought for me, and Frigo Revolutionwear Coolmax Stretch Collection. I got for free as a promotional giveaway.

*** If my father-in-law knew I just wrote that last sentence, he might ask for his daughter’s hand back and force our divorce ***

Hanes Boxer Briefs from Costco – I think even Clint Eastwood’s cowboy characters weren’t savage enough to deny the boxer-brief is far superior to a classic flowing boxer or tight mini briefs. We all use electricity and we don’t kill our own food, so some level of evolution is acceptable. They’re cotton. They’re soft. The boxer-brief design means they go down the leg a little bit. You can get 12 in a pack so laundry only gets to be desperate every two weeks(ish). But if you happen to be doing something that makes you sweat, you’re going to feel like you’re wearing a crotch sweater. Going to back to my thought on why underwear exists in the first place (to protect your outer wear), the Hanes boxer brief serves its purpose and doesn’t cost very much.  If you’re playing a vigorous sport (which nobody really does after age 25), wear a supporter. For less than $30, you’ll have underwear covered for years (I think my current collection of Hanes might be 8 years old or more). Hanes Boxer Briefs from Costco, Walmart, or Target are ‘good enough’ and your life will be just fine. And I think even my 77-year-old father-in-law and my 90-year-old neighbor would wear them.

boxersFrigo Revolutionwear – If I didn’t already own a pair of Tommy John underwear, I would be declaring this the best pair of underwear I’ve ever worn (even if I think their nut-sack flap …my word …doesn’t do anything). Frigo underwear is why old dudes look at us young dudes (I’m not quite 44 years old so I’m still going to categorize myself as “young” so shut up) and laugh and call us soft. This underwear is so high-tech, the website has a “how to wear” tutorial, boasts the personal-fit technology, and guarantees you’ll love them or they will refund your money. Underwear. We’re talking about underwear. Just watch this video!!! Wow!!!

All laughter aside, and if you can refrain from thinking of my hairy Dad-bod stuffed in those, these Frigos are a very comfortable pair of underwear. This next part is difficult to write, but I’m ashamed to admit the Frigo Zone (TM) Netted Pouch doesn’t seem to do much. It’s supposed to hug and hold the you-know-whats, and there are straps and buttons to adjust it to my unique needs, but I think if I cut that netted pouch out, I’d still love the Frigo Revolutionwear. What I really like, and I won’t be wording this right, is the silicone (might be rubber) piping around the bottom of the legs that hold the underwear in place so the legs don’t ride up as you move around throughout the day. When I first saw this rubber strip, I thought it would pull the hair on my legs like crazy, but it didn’t.

Bottom line, I would probably buy another pair, but the $36 price tag (per pair) will make it something I ask for on Father’s Days, birthdays, and Christmas when you ask for non-essentials like $36 underwear. Oh, and I will almost definitely order a Frigo Coolmax T-Shirt because I’ve suddenly become obsessed with my t-shirt collection and widdling it down to just under 20 shirts, and fewer logos. But, here too ….$48 price tag = special occasion.

Now we come to the life-changing underwear – the Tommy John Second Skin Boxer Brief. I don’t know where the human race is headed, but if the human race (the men, at least) were to all at once make a 100% transition to Tommy John Second Skin Boxer briefs, there would be no more war, no arguing, and the Pope could retire because he wouldn’t have to campaign for peace, love, forgiveness, and mercy. I regret only having one pair because I’m only amazed once every couple of weeks on laundry day. This underwear is so incredible, on normal ho-hum days, I move it aside and wear Hanes from Costco because I feel like I should only break out the Tommy Johns on special occasions or when I have a big meeting, interview, or sales pitch. Even men 70+ who might grumble and ask, “isn’t it just underwear, whadda hell does it matter about my  underwear, that’sa problem with the, what do they call them, Manila …no …Millenables …they worry so much about their underwear and mattresses, they oughtta worry about getting a job and saving. I fought in two wars.”

Ah, old people. Imagine how much better they’d have fought in those wars with underwear like Tommy John. Just sayin’.

What’s so great, you ask?  Basically, if you’ve read this far you might go back to the beginning to remember I said for decades and decades cotton briefs were enough. Hey, we once lived without microwaves and we had ice chests instead of Freon powered refrigerators. We read books by candlelight.

We evolved and when you wear Tommy John underwear you will notice a difference. It’s like walking around all day in cheap shoes versus well crafted, well-designed shoes. You notice at the end of the day. It’s like wearing a Columbia parka in the middle of February in Michigan and realizing the technology rated to -40 is working. Sometimes, you get what you pay for, and if you spring for the $37 Second Skins, you’ll notice. It’s like it’s not even there, and yet it’s totally there.

In conclusion, upgrading your underwear is wholly unnecessary and my religion and faith tell me if I have $30+ to spend on a single pair of underwear, I really should be giving more to charity. However, my American consumerism compels me, at times, to spend money on things I don’t need and if your American consumerism flares up, these high-end underwear options are as good as any. We wear underwear every day, keep the same pairs around for years and years, so why not do it in style and feel great if the option’s available.

If I was a real Blog, I would offer you a discount code or “free pair” if you share this Blog, but nope …I just like write.

Thanks for reading.

Early to Bed, Early To Rise…

I think I need marriage counseling. No, not really, but I wonder – am I the only guy on earth who operates at his peak when he gets to bed around 10:00 p.m. and then wakes at 5:00 a.m. with a solid seven hours of sleep? Am I the only guy who does it in a house full of teenagers and an educator wife enjoying the summer off?

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Why do I point that out? Because when I go to bed at 10, nobody else is even close to being ready for bed. It’s like I’m the child.

It’s a lonely life. Albeit, it’s an optimized and energized day with the good sleep habits, but it certainly makes me feel like I’m avoiding the family. If you know me, that’s the furthest thing from the truth as can be. If I won the lottery and didn’t need to get up for work, I’d absolutely stay up late and sleep in.

Does this early to bed, early to rise, and all the health, wealth, and wisdom that comes with it come at a cost?

I guess it’s about what I do with the time I have between work and bedtime. Gotta approach it with gusto and passion. I gotta pretend when I get outta work and head home, that each day is as exciting as the first days of my marriage or the first days after my children were born when I couldn’t wait to come home and hold those little babies in my arms.

I should (we should) attack everything that way, shouldn’t we? If I took on my to-do list at work as-if it was my first week on the job, wouldn’t I do more and get more out of work? Wouldn’t people marvel at my passion? Then, when the day ends, I could leave work at work and race home with joy.

If we have to do things, we should do them with joy.

I’m Good at (and I like) What I Do!

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If you have a business and thought about using audio (radio) to build your company, you should call me. For the third time in the past 6 months, a new client has called to say, “Don, we need to trim back on our radio a little bit because we can’t keep up.”

One medical practice is booked through the end of July and last week, even tho they weren’t on-air and nothing was running, people called, and when asked, “where did you hear about us,” they said, “on the radio.”

That’s the power of radio/audio branding.

Another client called me Thursday, an HVAC company that put their faith in me and launched a rather large, 4-station branding campaign (with a modest and understated call-to-action) combined with some well executed digital, and he, too, wondered if we could “back off” because he needs to hire another seller and a few installers because they, “are having a hard time keeping up and the phone is ringing off the hook.”

I keep reading articles about how advertisers are returning to the “mass media” becuase as we’ve walked down the road of one-to-one digital marketing, we’re missing the “spill” and the unintended target. Just because you say, “I’m after a Male between the ages of 35 and 54” (which is me), what about my wife who has a say in every purchase I make? Wouldn’t you want to be whispering in her ear, too? Even if quite by accident?

Sorry. Was drifting into another topic. For now, let’s focus on these two things:

  1. I love what I do (sell advertising).
  2. I’m good at what I do.

If you’ve even thought about “trying radio” or doing something different and big with your advertising, we should talk. Leave a comment. Find me on any social media and let’s start a conversation.

Sharpening the Blade

You probably think the title is going to be something around the quote by Abe Lincoln (I think it was Honest Abe, but I’m not going to look it up) when he said something about if he had only an hour to chop down a tree, he’d spend most of the time (or some of the time) sharpening his axe (or saw).

Feel free to use that if you can understand what the f’ I was trying to say. If only there was some sort of machine and network where I could find that exact quote.

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Nope. Why am I excited about “sharpening the blade?” It refers to my lawn. I’ve reached the Memorial Day Weekend and I always mark that weekend as the weekend I sharpen both my mower blades to Japanese sword precision, and the lawn really starts to pop.

What about your blade from April until Memorial Day, you ask?

Well, with all the crap in the lawn (sticks, pine cones, weeds), for the first five weeks I use a nice, sharp blade but it’s an enhanced mulching blade. Now …I start to create the carpet.

You have your fun your way. I’ll have my fun my way. I like to think my obsession with my lawn speaks to something inside me, some amazing trait, that transcends simple lawn maintenance and reveals an inner greatness. Like, maybe it shows my attention to detail on the simple things means you can trust me on the big things? Or maybe it shows that I demand perfection, or strive towards it, in everything I do.

Of course, I realize, it could be some sort of misguided escapism where I have “control” while the rest of my life is spinning out of control, and yes, I put in noise cancelling earbuds and listen to audio books and Podcasts while mowing my lawn (1.25 hours / week) and really enjoy that “me time” so maybe I am hiding from something.

Or maybe it’s good exercise, it speaks to my homo Sapien roots of working the earth and the land, and humbles me? Yes. I like that psychoanalysis.

Mowing my lawn and maintaining my landscaping makes me feel one-with-nature.

I also like pulling down the street and seeing my house and lawn looking so good – gives me great pride.

Either way. It’s going to be a great, sharp Saturday.

Genius in the Modern World

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Thanks to the Drew & Mike (Marc, actually) Podcast, my life is better. For starters, without Drew Lane, I don’t know what my opinion is on things like Detroit politics, I’m never sure which pop-culture people and things are cool and not cool, and without Drew Lane, I don’t know which books to read. Actually, who am I kidding? I don’t read books. But Drew Lane reads books, reads parts of the books to me, and summarizes the rest of the book and when he does, I add that book to the list of books I’ve read.

Yes. I’ve had more than a few conversations about certain books and have completely held my own as if I’d read the book. In fact, I’ve recommended books to people under the guise of “I loved that book” and people have bought the book based on my recommendation.

It’s a sickness. But I loved Drew & Mike (Marc, actually) forever and am sooooo glad they’re back as a daily Podcast. And a very sad, sick part of me is oh-so-happy Trudi Daniels is outta work and can join them twice a week.

The second part of Drew & Mike (Marc, actually) improving my life is because they introduced DJ Cummerbund into my life. This is no less brilliant than Da Vinci or Einstein.

Now I need your help. Which of these is better and more brilliant?

Never Stop Improving: Laundry

Recently, I took over the laundry duties in our house. Why? Perhaps I’m the victim of the “long con”, but really, it’s because my wife is the smart one and helps the kids with organization-makes-sensehomework, school projects, keeps the family calendar (mostly in her head, which I marvel at), and does the grocery shopping, cooks the meals, balances the books, and I’m sure a few other things I’m leaving off the list.

So two things …one …adding “laundry” to my household chores is the least I can do and …two …my mother was the best at laundry, folding laundry, and making beds. I was spoiled because my laundry was always wrinkle free, folded with military precision, and my bed was always ready for me with hospital bed corners and hotel-style turndown service.

I often lent my mother a hand, or watched her fold laundry and talked her ear off, and along the way she taught me all her tricks (as she also did with wrapping presents) and so, while some might think I’m a sucker for doing the laundry, part of me just wants to pass along my mom’s perfect technique to my kids.

51m05fnuyyl-_sy355_It’s the little things in life that always seem to be the big things. From my dad, I’ve inherited the gene that makes a man obsess about his lawn and landscaping. From my mom, I like a well-folded shirt and properly made bed.

Odd. I know.

Here’s what I know to be true.

Laundry

  1. Separate lights and darks. Lights/whites are washed in hot. Light colors and dark colors in warm or cold.
  2. Most everything can go in the dryer, provided it was whipped and blocked before going in there. Low to medium heat.
  3. Everything should be folded immediately as it comes out of the dryer so it can be pressed by hand as it’s being folded.
  4. Dress shirts can be washed on the permanent press setting, and should be ironed when wet and right out of the washing machine and only then hung until dry. \
  5. Sheets should be washed each week. Blankets and mattress pads once a month. Comforters should be dry cleaned seasonally.

I don’t recall my mom using Borax, but I add it to whites and boy oh boy do they shine when they get outta the wash.

Why did I title this blog “never stop improving?” Oh. Because the redistribution of the laundry chore is going to drastically improve everyone’s life in my house.

So Many Good Things

Ever have one of those days where you’ve got so many things to brag about, you don’t even know where to start?

81ejepaabql-_sl1500_Like, I could tell you about my Eurolux Stainless steel, Cool Touch Electric Kettle and how it’s changed my life. Or you can read my glowing Amazon review. Life. Changing.

Or I could talk about the most incredible book I’m reading called The Brain Fog Fix and I think everyone should read this book. It’s all about our modern lifestyle and diet and technology are making us anxious, stressed out, sleep-deprived, and more prone to bad choices. It talks about how eliminating certain types of foods and adding more good foods could help ward off dementia and Alzheimer’s (which is my biggest fear). 418or9fkvflI am listening to the audio book, but I also just purchased the Kindle edition so I can read it a second time and make notes and an action plan. First the book educates the reader and then, lays out a 3-week action plan that addresses diet in week-1, exercise in week-2, and something else in week-3.

Then again, I could tell the tale of my vacation (some funny stories), or start to explain why I can’t resist my daughter and will be getting her a hamster this weekend (you have nooooooo idea how much research she’s done, all the notes she’s taken, and all the phone calls she’s made).

Or what about my daily commute tracking sheet? Look at how construction affected my commute today? Weep for me.

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For now, it feels good enough to lay out a Blogging plan. I’m way behind on Survivor so I’ve again failed for spunkybean.

It’s almost salsa season and I’m re-opening the Donnie Jalapeno salsa factory and I might be expanding (and when I say “expanding”, I mostly mean renting space at a commercial kitchen to make many batches at once).

OK. Gotta work. Gotta dance!

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